News · Analysis
eToro to Migrate Clients to AI-Centred App from 4 October
eToro will begin shifting existing customers onto its redesigned, AI-centred trading application from 4 October 2026, according to a client communication reviewed by Finance Magnates on 22 September 2026. The migration is automatic and phased: accounts, login details and portfolios carry over without users needing to open a new profile or move positions. eToro has not disclosed which clients or jurisdictions will be upgraded first, and any claimed performance gains from the rebuild have not been independently verified.
eToro is preparing to roll out the redesigned mobile application it first unveiled in July 2026 to its wider existing client base, according to a client communication reviewed by Finance Magnates and reported on 22 September 2026. The update centres on eToro's AI assistant, Tori, and is being introduced in stages rather than as a single cut-over for all users.
What happened
According to the client notice cited by Finance Magnates, eToro will start migrating existing accounts to the new application from 4 October 2026. The process is described as automatic: users keep their existing accounts, login credentials and portfolios, with no need to transfer positions or set up a new profile. The communication states customers will be upgraded "in stages," meaning the new version will not replace the current app for everyone on the same date. eToro has not said which clients or jurisdictions will be moved first, per Finance Magnates.
Clients who want early access can, in the interim, download a separate app currently labelled "eToro AI" from the Apple App Store or Google Play, sitting alongside their existing eToro app. eToro has asked users not to delete their current application while both versions are available. Once an account is upgraded, the temporary eToro AI app will be retired and the user continues on the updated main application, Finance Magnates reports.
Why it matters
The migration marks the operational rollout of a redesign eToro first presented in July 2026, rather than a new brokerage account or service line, according to Finance Magnates. At the time, the company said the application would combine trading and investment functions with AI-supported research and portfolio information. The changes now being pushed to existing users include revised portfolio displays, more detailed asset pages, advanced charting and different viewing modes for portfolios and watchlists, per the same reporting. eToro has said the rebuilt app should run faster than the current version, though it has not published an independent performance comparison, Finance Magnates notes.
What it means for traders
For existing eToro users, the practical implication is continuity: the communication reviewed by Finance Magnates indicates no action is required to retain access to accounts, holdings or login details during the transition. Tori, eToro's AI assistant, is positioned at the centre of the new interface, intended to proactively surface information tied to assets held in a portfolio or watchlist rather than only responding to queries. Traders considering how AI tools and portfolio interfaces are evaluated across the industry may find it useful to see our Best Copy Trading winners for related context, and our methodology page for how such assessments are typically constructed.
What to watch
Key open questions include which client segments or regions are migrated first, since eToro has not disclosed a jurisdiction-by-jurisdiction schedule, according to Finance Magnates. It also remains to be seen whether the claimed speed improvements hold up once independently tested, given eToro has not published comparative performance data. As the temporary eToro AI app is retired progressively, users should watch for official confirmation of their own migration date rather than assuming a fixed timeline applies broadly.
FAQ
When does eToro's migration to the new app start? According to a client communication reviewed by Finance Magnates on 22 September 2026, the phased rollout begins on 4 October 2026.
Will existing eToro users lose access to their accounts or portfolios? No. Finance Magnates reports the update is automatic and that accounts, login credentials and portfolios carry over, with no need to create a new profile or transfer positions.
Is the performance improvement in the new app independently verified? Not according to available reporting. Finance Magnates notes eToro has said the app should be faster but has not published an independent performance comparison.